Cleanse and nourish hair with Aveda Shampure Nurturing Shampoo, a rich, weightless shampoo that contributes to longer lasting nourishment for locks. Its fragrant, calming scent is derived from a blend of twenty-five different flower and plant essences, which uplift and calm both mind and soul.

This shampoo is formulated with 95% naturally derived ingredients, including Abyssinian seed oil and annatto seed extract. It gently cleans the hair from root to tip, imparting improved softness and shine as it lathers. Its bouquet of floral extracts only adds to the calming experience.

Aveda Shampure Nurturing Shampoo is cruelty-free and its packaging is responsibly sourced and recyclable as far as possible, while its manufacturing is undertaken with sustainable wind power.