Neutralise brassy tones with Aveda Blonde Revival Purple Toning Shampoo, a low-lather shampoo ideal for blonde, natural grey and silver hair. This shampoo works to revive the look of cool-tone blonde hair colour while gently cleansing. It works to hydrate, soften and smooth hair.

With 97% naturally-derived ingredients, this shampoo contains violet-rich pigments to rid the hair of unwanted yellow or brassy tones as well as lightweight oils, such as acai and passionfruit, to soften hair. It contains no silicone or sulphated cleansers and does not use synthetic fragrance.

Aveda Blonde Revival Purple Toning Shampoo is vegan and cruelty-free.