Get a polished modern finish with Bumble and Bumble Sumogel, a mature hair styling product from the New York brand’s iconic collection. With a solid gel formula that adds a reflective quality, this haircare formula is just right for slick, modern looks that need to stay sharp all day. Use it to shape, hold and keep hair looking trendy.

Apply to damp hair when you are aiming for a more structured finish that gives shine and holds well. It also works on dry hair, and can be applied to add a more relaxed look, breaking up formal styles with an element of texture. Alternatively, smooth a top knot into a tidy, slicked-back look.

On damp hair, layer on a little Bumble and Bumble Sumogel, comb through and allow to air dry. Alternatively, apply to dry hair as needed to revamp hairstyles.